The Power of Negative Thinking

Sure it has power – the power to ruin us. It is very easy for us to allow doubt, fear and negative thinking to creep into our fund raising activities, whether for our church or a nonprofit, etc. The mind turned negative can be fatal to anyone raising funds. There are three ways negative thinking impacts our fund raising:

1. How we choose people

On our list of prospects, it is so easy for us to remove names of prospects from that list because of our negative thinking. We have a tendency of making excuses as to why they would not be worthy for us to contact. Our list includes such things as:

“They already support other ministries.”

“They have kids in college to support.”

“They probably have a big house mortgage.”

2. How we challenge people

Negative thinking causes us to downplay how much for which we are going to ask. Our reasoning might go as just mentioned:

“They already support other ministries.”

“They have kids in college to support.”

“They probably have a big house mortgage.”

Therefore—“I am sure they can only afford to give $50.”

My advice: Don’t make decisions for your prospects and donors. Don’t let negative thinking limit your ask. Challenge them and let them decide.

3. How we follow up people

As we follow up our prospects and donors we can make so many excuses for them, such as why we should not follow up:

“I believe they know my need already.”

“I hate to bother them they are so busy.”

“They must have decided not to support me.”

Turn the negative thinking around and be positive. Ask, challenge, and follow up people, leaving them with the decision, NOT YOU. Finally act with your convictions. If you are confident that you are doing God’s will, then don’t be afraid to ask for the necessary money. We have to make more than we spend or perish as an organization.

Leave a Reply

Your email address will not be published. Required fields are marked *